Bob’s Your Uncle was founded by Michele and Martin Yeeles in 2001. Originally from England, they moved to the States in 1993 “just for a year or two” and have been there ever since. Martin is a graphic designer, Michele a former shoe-designer.

The British expression “Bob’s your uncle” is used to indicate that a given task is very simple. Possibly inspired by Victorian Prime Minister, Robert Cecil, who appointed his nephew to a ministerial post, therefore to have Bob as your uncle was a guarantee of success.