I’ll Know It When I See It™ is a two-woman show creating sweet and slightly snarky paper goods™ from Vancouver, BC, Canada. The year “Hollaback Girl” hit #1, they found themselves heading back to design school as mature students (a.k.a. folks who already got the practical degrees). Ever since, they’ve been two peas in the same creative pod.

​

While they share a similar design aesthetic and a sarcastic perspective on life, what they don’t share are genes. People ask them all the time if they’re sisters. Hey, Asians don’t all look the same, you know. (Just kidding... sorta.)

​

Speaking of DNA, you’ll find that their goods are made up of wit and snark, turning heads with bold and modern designs that are typographically driven. Since sugar is bad for you, they’ve kept the sweetness to a minimum. They like being different (in a non-hipster kind of way) and their moms tell them that’s what makes them special.

​

If you like laughter in your shop, then their cards are for you.

Cassie & Christine