In the News

Visit our Trade Show Schedule to locate where Shade Tree Greetings will be exhibiting.

January 2008
Shade Tree Greetings released 13 new Actual Pictures styles.
These new styles are depicted in our 2008 Catalog. You can request a catalog to be mailed to you or download a .pdf version.

October 2007
Shade Tree Greetings released 12 new styles.
Contact Shade Tree Greetings for a sell sheet showing these new styles.

September 2007
Shade Tree Greetings honored in GIFTBEAT Top Ten list for Alternative Greeting Cards

Since September, 2003, Shade Tree Greetings has been featured on the National Charts in GIFTBEAT. This September, we were honored as Number 10 on this list. GIFTBEAT is a subscription based publication that does not accept advertising. The publication takes great care in making this an objective panel survey and data is tabulated by Suburban Associates, a New Jersey market research firm.

May 2007
Shade Tree Greetings released 12 new "Actual Pictures" greeting card styles.
Contact Shade Tree Greetings for a sell sheet showing these new styles.

March 2007
Shade Tree Greetings "Sew on & So Forth" nominated for International Greeting Card Awards "Louie" Award.

January 2007
Hearst Brand Development and Shade Tree Greetings announced the launch of Esquire Greeting Cards.

Offering a unique mix of intelligence and wit, Esquire is the only general-interest lifestyle magazine for men. Three of the four greeting card lines draw from Esquire's popular editorial features – "The Rules," "Things a Man Should Never Do Past 30," and "10 Things You Don't Know About Women" – and will be marketed under the collection name "Highly Amusing Cards for Men (and the Women Who Love Them)". The retail price is $2.50 per card.

The fourth collection, "What I've Learned," feature excerpts from celebrity interviews featured in the magazine, with a portion of the proceeds going to Donors Choose, an organization that fulfills needs and fosters innovation in public school classrooms. Some of the cards will benefit other charities at the request of the featured celebrity.

Quotes are from celebrities in varied walks of life including legendary, Ray Charles, astronaut Buzz Aldrin, popular actor Alyssa Milano, and Chef Mario Batali. They reflect a celebration of life and offer wisdom, guidance, wit, and encouragement. The cards feature metallic ink, are printed on a premium stock, and are blank on the inside for your message. They are packaged in a cellophane sleeve at a suggested retail price of $3.00 per card.

"Hearst Brand Development's partnership with Shade Tree Greetings for Esquire is another important extension for Hearst," said Glen Ellen Brown, vice president of Hearst Brand Development. "Esquire is the leader in the men's lifestyle category with over a decade of National Magazine Awards fueled by a unique editorial voice that is both serious and irreverent. This new product launch is the perfect means to share the magazine's unconventional wisdom in a collection of cards that are humorous, witty and insightful."

Hearst Brand Development is a division of Hearst Magazines, one of the world's largest publishers of monthly magazines with 18 consumer titles including Cosmopolitan, CosmoGIRL!, Country Living, Country Living Gardener, Esquire, House Beautiful, Redbook, and Seventeen. Hearst Brand Development is responsible for expanding the company's magazine title brand franchises across multiple product categories and distribution.

January 2007
Shade Tree Greetings released 24 new "Actual Pictures" greeting card styles.